With the release of Tron: Legacy this past December, it is interesting to look back on the “Flynn Lives” ARG (Alternate Reality Game) to see what exactly it accomplished, and how far its creators pushed the ficticious world of TRON into its followers own realities.
Kicking off in July 2009 (shortly before the San Diego Comic-Con) and ending December 15 2010 (two days before TRON: Legacy’s release) , the website www.flynnlives.com initially featured only the above cryptic image (Flynn being the Jeff Bridges character in the original Tron film). Through the next year and a half the “organizations” website featured a time line of Flynn sightings, along with press clippings and other corroborative material. In addition members (or Field Operatives) of the Flynn Lives website were tasked with a series of games and missions related to Flynn’s whereabouts. Video interviews, games, member meetings, and more were posted multiple times every month helping to immerse the websites followers in the world and urgency of the website.
The year and a half online event ended with a bang just days before the films release. ARGNet has an excellent account of the finale as they themselves had operatives on hand to participate in the event, follow the link below for more information.
I have to hand it to Disney for creating the Flynn Lives ARG as it really is an ode to the strong fan base behind the original TRON film, the fan base that is likely in part responsible for this sequel in the first place. More companies (no matter what the medium) should look closely at the Flynn Lives campaign because it is an excellent example of how to treat your fans (who are also your customers).
Flynn Lives, it’s a Cool Thing.